What is a white label business & why do I want it?

A white label solution is when a company offers you a ready product, and you’re allowed to sell it under your own name, with your own branding.

White labels are considered an effective business model, mostly because it incurs minimal cost to begin the business, as well as eradicates the necessity of building the product themselves and invest in the production and technology of development. Thus, you simply have to procure to components, and manage the sales and business side of the business.

White label solutions typically function in the technology, electronics, web service, and food and drink industries. This is because they all involve costly manufacturing, and easily can be rebranded under a different name. In the case of a GPS tracking company, you would be looking at several white labeled elements. Here we’ll go into detail about the different components you need to start your white labelled GPS tracking company.

There are two things you absolutely need in order to get your white-label GPS tracking service up and running – software, and hardware. Some companies offer both together, but you can also use separate companies and combine them to make the best fit for you.

Trustworthiness is key

When co-operating with a white-label business, the key factor to keep in mind is trust. After all, the white-label product you’re presenting as your own will reflect on yourself, your company and in the end, your brand. You want to make sure that you’re getting involved with a trustworthy business partner, who you can call your own. You’ll be looking for consistency, quality, and responsiveness to any issues.

Decide on a market

Before you start looking for a software and hardware provider, first understand who you want to be selling to. What are they tracking? Are they personal cars, is it a company that has a fleet of cars to track? Is it a freight company that has to track their trucks around the country (and maybe even internationally)? Different markets require different specifications – while an individual person might be more price-sensitive, a company might need more intricate features, and trucks may need fuel level sensors, temperature sensors, door-locking sensors, etc.

Choosing your market will also help you understand the price point that you’re operating with. This will help you choose the type and quality of the hardware you’ll be offering, as well as the amount you can spend on the software to track it.

Most importantly, selecting your market will help you understand better where you’ll have to start to find your first customers.

Choose your hardware

There are many hardware providers out there. Factors to take into account are price, quality and functionality.

Price is largely dependent on the quality of the device itself. That can be influenced by the quality of the materials it’s built with. Also, the location of where the device is built – of course purchasing from markets, which can mass-produce the devices will be able to sell for less, while other markets may provide a pricer device, but may be more capable of offering excellent support.

Functionality is what you’ll be looking at once you’ve decided what your target audience is. If you’re only looking to track the location of the company car, then a simple GPS tracker will work. However if you’re looking to add other features, such as fuel level sensors, fuel flow meters, temperature sensors, locked-door statuses, etc, then you’ll need a more intricate model, that can accommodate adding these features.

Choose your software

Software is the element that your customer will be interacting with, in order to track their vehicle. It’s up to you which service you’ll use, how much of a focus you’ll put on ease-of-use, visual design, and availability on devices (will it be a computer program only, or will it include availability on other mobile devices?).

Other factors to take into consideration is the stability and experience of the software providers. You want to make sure that they’re using the latest technologies, that their service won’t crash, and that they’re able to provide support if anything doesn’t work according to plan.

We suggest using the Mapon software, which is available on a monthly subscription basis. Other white-label GPS software services can be found by conducting a quick Google search.

Find your customers and take care of them

Once you’ve set up your service, have found your providers and have set up the combination that works best for you and your target audience, you’re left with finding your customers, and taking great care of them.

The process of getting your client using your GPS tracking solution will involve explaining the product, helping them set it up, and answering any possible questions. If you run into any questions you don’t have the answers to, then this is where your trustworthy and reliable providers come in handy. They’re experts in the field, and most certainly will have all the answers you’ll need.

Find out more about the Mapon GPS tracking software and hardware here