5 tips to help you choose the right White Label tracking system
GPS tracking and fleet management solutions are growing in popularity each year. There are various platforms that offer White Label solutions, so what are the factors that you should take into account when evaluating the possibilities?
1. It has a user friendly software interface
User interface (UI) and user experience (UX) are becoming more and more important in our modern technical world. It’s no longer expected for software to simply work, it’s expected for it to work and look good. Functionality is definitely important, but if the software is impossible to navigate – what’s the point of it? Watch out from White Label platforms that look like coming from 1995 – value your customers and don’t be afraid of that extra $1 a month that you’ll pay for a system that’s up to date.
2. It’s easy to set up
A good White Label system should be easy to set up. The longer it takes for you to be set up – the longer it will take for you to set up your clients. Even though the GPS tracking business has some specific technicalities, your White Label service provider should be able to guide you through them quickly so you can start selling within a month.
3. It has mobile solutions
It’s no secret that the world is going more mobile. According to Pew Research Centre 64% of American adults own a smartphone (data from October, 2014). In addition to that 34% of mobile internet users go online mostly using their phones, and not using some other device such as a desktop or laptop computer. In sum – that’s quite a lot of users that demand mobile services, hence your White Label service should include these solutions for you.
4. It collaborates and shares experience
Your White Label system vendor should be your partner in business, not a company that sells you a product and then disappears. Find out what’s the support policy of the company you’re about to get in business with. If you’re new in the GPS tracking business – you’ll need someone to introduce you to the technology, device options, configurations and other technicalities. Be sure to find out early if the company you’re dealing with will provide all this.
5. It knows the hardware
It’s no secret that there are dozens of GPS tracking device manufacturers out there. It’s hard for new players in the market to differentiate quality products from bad ones. Your White Label vendor should help you decide. If you already have decided on what hardware to use, it should be possible to integrate this device into the system (if it’s not already there).